Since Denner Natural Cashmere was founded in 1994, we've been committed to transparency, ethical practices, cultural preservation and environmental sustainability.
We've ingrained sustainability into every facet of our cashmere company since its inception, meticulously overseeing the process from ethically sourced goat hair to the final product. Our unceasing commitment to improvement, driven by an open dialogue with all stakeholders and the legacy of our founder Harriet Denner, defines the enduring Denner sustainability DNA.
SUSTAINABILITY: OUR DNA
We take the whole concept of sustainability very seriously. In fact, we were probably one of the first cashmere companies to really make it part of our DNA. From the very genesis of the product (the carefully, lovingly gleaned moulted goats’ hair) through to the manufacture of the cashmere, we check every single step along the way. So, when it reaches you, you can be sure you have in your hands a fully sustained product to the best of our ability.
Of course, sustainability is an ongoing challenge. We can't just sit back and say we have done enough. There is never a sustainability end point.
We continually look for new ways to improve our sustainability criteria and challenge ourselves to find it. We have an open sustainability dialogue with everyone involved in the manufacturing process. Harriet Denner (our founder) was a believer.... we make sure we do our level best to maintain that goal.
That is the Denner sustainability DNA.
OUR SUSTAINABILITY COMMITMENTS
PEOPLE
• Make sure no one is exploited in our factories and instilling the basic principle of a fair days work for a fair days pay.
• Ensure that we, Denner Cashmere (London) have the highest standards of equality and employment practices.
• Make sure that we do all we can to cherish, protect, sustain local communities' lifestyles before profit.
PRODUCT
• Make sure we know where every thread of our cashmere offerings comes from.
• Have an open and frank ongoing dialogue with all of our suppliers concerning the sustainability of what we buy from them.
• Continually work to improve our packaging and make sure that everything that can be re-cycled is re-cycled
PLANET
• Continually work to improve our packaging and make sure that everything that can be re-cycled is re-cycled.
• Demonstrate a commitment to social and environmental responsibility for each product by embracing the practice of repairing and mending as required.
• Listen to you on sustainability
WHY MONGOLIAN?
In case you have ever wondered about where your Denner Natural Cashmere comes from - it really is a remarkable and wonderful love story.
It starts in the harsh winters of Mongolia and embraces a craft, a skillset, careful animal husbandry, but most of all love. It has remained unchanged for centuries. Passed down from generation without interruption or change.
No one exactly knows when the first Capra Hircus goats appeared in Mongolia, whether they are indigenous or came from somewhere else. Certainly, they seem tailor made for the brutal cold winters of Mongolia, where temperatures are often minus 45 degrees. To survive these winters the goats have over the centuries adapted and developed the most astonishing woollen coat, which has been prized and gleaned by the local Mongolians as a lifesaving essential for centuries...
...however, this husbandry does not come easy and requires considerable skill and patience. Without getting too technical, the wool can only be harvested during the spring when it moults naturally from the goat. Given its delicacy, you can only retrieve it by combing it gently by hand.
Herein lies the skill and love the Mongolians have for their goats which has enabled them to survive in the harsh conditions for centuries. It also answers the question why they have such a special connection and love for their animals.
We at Denner want you all to share in this love story. As it reinforces our commitment to sustainability and preserves a centuries old tradition that we don't want to see change.
Every time you buy from us, it helps local communities thrive and exist in an organic environment and a way of life which we hope will continue indefinitely.