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Sarah Louise is wearing 100% Organic 2ply Cashmere Cable Jumper in White

I have often wondered what the secret is to buying clothes. I am sure that I am not the only one who has tried to resolve this everyday question. We at Denner think of this a great deal as we would like to think that our cashmere offerings have this sole objective in mind. Making you happy.

Sarah Louise is wearing 100% Organic 2ply  Cashmere Polo Top in Sailor Blue

As I am sure you have noticed, we have recently revamped our website with that sole purpose in mind - we want you to be happy with whatever you buy. Hence the higher definition photos that really show how good our cashmere will look on you.

Sarah Louise  is wearing 100% Organic 2ply Cashmere V-Neck Dress in Camel

It is quite interesting that every shoot we do and whichever model we use we can't help but notice how much they enjoy the shoot. They are also very keen to be re-booked for another shoot.  When asked why (we always have a post shoot appraisal) - they normally answer that the cashmere makes them feel so good.

So, we thought that with our new website we would try and bring that "feelgood factor'' to you.

Sarah Louise is wearing 100% Organic 2ply  Cashmere Cable Sweater in White

On that theme (of feeling good) I read a recent interview with that 1980's fashion icon Sharon Stone. She is somewhat of an enigma, as despite being 64 she really does look as good as ever. Completely defying age stereotyping, as she was heading up a new fashion campaign for a major fashion brand.

Sarah Louise is wearing 100% Organic 2ply  Cashmere Ribbed Cardigan in Super Grey

When asked what the key was to be looking so good and being so happy in your clothes, she said that there are some golden rules about buying clothes that influence her choices  

Wear things that make you happy and comfortable.

Invest in clothes you can trust as you want them to last and look as good as the day you bought them.

 Avoid buying clothes that could be a fleeting trend.

Sarah Louise is wearing 100% Organic 2ply  Cotton/Cashmere Short-Sleeved Sweater in Navy

Her advice could have been written for Denner cashmere.

A Basic Instinct